Plakat wzorowany na kampanii Apple „Think Different”. Zdjęcie przedstawia człowieka który prawdopodobnie wraz z żoną odmienił świat nauki.
Albert Einstein – fizyk teoretyczny i laureat Nagrody Nobla w dziedzinie fizyki w 1921 roku za „wkład do fizyki teoretycznej, zwłaszcza opis prawa efektu fotoelektrycznego”. Twórca szczególnej teorii względności i autor wynikającej z niej równoważności masy i energii, sformułowanej słynnym wzorem E = mc2.
Kampania „Think Different” stała się jedną z najbardziej rozpoznawalnych na świecie i jednocześnie jedną z najbardziej skutecznych. Słowa do spotu które zaproponowała agencja TBWA są jak manifest wolnej kreatywności i wolnego myślenia.
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward. Maybe they have to be crazy. How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels? While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.
W pierwotnej wersji reklamy, lektorem miał być Steve Jobs.
Efektem tej kampanii niech będzie kolejny cytat:
Apple w 60 sekund odzyskało to, co straciło w latach dziewięćdziesiątych!
Uwaga: Zdjęcie jest naturalnie lekko nie ostre i ziarniste.
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Wielkość i papier
Plakat w formacie A2.
- pion – 42 x 59,4 cm / 16,54” x 27,83”
- poziom – 59,4 x 42 cm / 27,83” x 16,54”
Artystyczny papier fotograficzny o dużej trwałości, matowy TECCO Professional Portrait LUSTER 250g PL250.
- gramatura – 250 gram / 0,44 lb
- połysk – błyszczący
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Quality without compromise
The applied printing technology and materials ensure the best quality of the poster. Using the new L-COA PRO image processing system, the printouts have the right balance and the right composition of inks, as well as precisely applied ink on the paper. The advantage of the used inks and papers is the exceptional durability of colors guaranteeing its unchangeability for many years.
Fading inks and yellowing of paper in traditional printing.
Thanks to the LUCIA PRO 12 ink system, the images will be accurately reproduced on the printouts. Printing posters on a plotter designed for printing photos in the highest quality allows to achieve better colors with a wider range and greater detail than before. Black is really black, and even the darkest fragments of graphics or photos have clear details.
Canon's Chroma Optimizer ink technology makes it easy to achieve even gloss when printing on glossy paper. Chroma Optimizer ink is used on the printed image, thanks to which it adjusts the way the light reflects the surface and provides a natural reproduction of colors on the final printout. Thanks to this, we obtain images with intense black.
Fine Art (Giclée) printing
There are several elements that distinguish Fine Art printing from traditionally printed posters, apart from a visible difference in quality.
The difference between Fine Art and traditional printing
One of the most principal features is a pigment ink, produced on the resin base. It contains solid particles, thanks to which the prints are much more resistant to fading - that means more durable. All posters in kufer.pl are printed with 12 original inks (11 colors + additional glossy one) which allow meeting the high ISO / IEC 29103 standard.
An important issue for print durability is the use of acid-free papers with a neutral pH (between 7.5 and 10) with an additional alkaline buffer. Such a buffer reduces the destructive influence of acid substances from the environment. This gives an additional guarantee of quality and durability for dozens of years.
The final issue is the quality of the print itself. Drops with a volume of 4 µl are invisible to the naked eye. The print resolution of 2400x1200dpi allows creating printouts that do not differ from photo prints. One can even risk a statement, that graphics with such magnifications they are better - because the grain is not visible - than typical enlargements of analog photos.
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photo: Przemysław Marczyński
The poster is delivered without a frame. The printout is secured in parchment, then rolled on a cardboard roll. We additionally secure it with ecological paper. Then we put a silicone bag inside (attention - it must not be allowed to play by children and animals) to maintain adequate humidity. The poster prepared in this way is put into a cardboard tube. We fill the free spaces with a bubble wrap. Everything is packed into another carton and secured with foil and tape.Find out more about how we secure your shipment.
We guarantee satisfaction with the printed poster. It is possible to return the poster within 14 days from receiving the parcel. We reimburse the entire amount for the poster and the cost of the cheapest shipping (if you chose a more expensive version, unfortunately you will not receive a full refund for the transport).
We also do not refund the costs of personalizing the poster and special services, except when the poster has arrived damaged.
All shipments are 100% insured, any damage should be reported to the company delivering the package on the appropriate forms. After submitting and accepting the complaint, we immediately prepare an identical duplicate and send it again.